PETIT PEP
Petit Pep offers sustainable, customizable baby products designed to support parents through every stage of their journey. The name “Petit Pep” blends the French word Petit (little) with Pep (energy and vibrancy), reflecting the brand’s playful yet nurturing essence.
Duration
2 Weeks
Field
Brand & Identity
Design
Research Insights
Target Audience
Millennial and Gen Z parents seeking eco-friendly products and innovative solutions for smarter parenting.
Positioning
A trusted partner for eco-conscious parents, offering personalized and sustainable baby products.
Market Trends
A growing demand for personalized and eco-friendly baby products among the target audience.
Keywords
(gathered from research)
Purpose
Partner with parents through every stage of their child’s growth, that makes life easier and more enjoyable.
A trusted partner for parents, offering sustainable, personalized products that grow with their child.
Vision
Mission
To offer eco-friendly skincare, customizable products, and a hassle-free clothing program, making parenting sustainable and stress-free.
USP
Sustainable, personalized products that grow with your child- making parenting easier, greener, and more enjoyable, one step at a time.
Mood Board
Logo Ideations
After finalizing the typography, I explored various iterations to refine its application, ensuring it best represented the brand’s essence.
I explored shades of blue for the logo, a calming, trustworthy color that embodies safety and serenity, perfectly aligning with the nurturing essence of the brand.
Final Logo
These vibrant yellow lines symbolize energy, positivity, and growth, capturing the essence of the word pep.
The "I" symbolizes innocence, growth, and nurture, reflecting the essence of the name Petit, which signifies small.
The playful, rounded typography exudes approachabilityand childlike charm, capturing the joy of childhood.
Elements
Usage
