UNCENSORED
Uncensored is a bold, data-driven campaign advocating for press freedom and transparency in India. The name represents the fight against silenced voices and suppressed truths, emphasizing the urgency of unrestricted journalism.
Duration
2 Weeks
Field
Social Advocacy
Campaign
Analysis
Research
I researched on media censorship, and censored news in India to uncover patterns in restrictions, control, and media bias.
Key Insights
Research revealed rising censorship trends threatening public access to information, shaping the campaign's tone and strategy.
Campaign Tone
The campaign's tone is urgent, provocative, and resilient, aiming to expose press freedom's decline and inspire action against censorship.
UNCENSORED
Uncensored is a bold, data-driven campaign advocating for press freedom and transparency in India. The name represents the fight against silenced voices and suppressed truths, emphasizing the urgency of unrestricted journalism.
Duration
2 Weeks
Feild
Social Advocacy
Campaign
My Approach
My research began with a deep dive into media censorship, press freedom rankings, and global case studies, analyzing trends in press restrictions, government control, and media bias. I analyzed past and recent cases of censored news in India, identifying censorship patterns, affected audiences, and its impact on public discourse.
I leveraged high-contrast typography, glitch effects and interactive elements like QR codes and Morse code to symbolize lost or hidden information, emphasizing the impact of press suppression and censorship.
Creative Direction
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Bold
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Urgent
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Disruptive
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Interactive
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Symbolic
Keywords
Mood Board
Everyday objects as elements
Direct and unapologetic questioning inspired the use of impactful statements.
Silhouette, Hidden truth
Inspired the use of blur and distortion effects on text and elements
Use of tape as an element in monogram
Orwellian Themes
Fragmented text using lines
Grids used across print and digital media
Overlapping text
Ideations
Campaign Logo
The red rectangle, once a symbol of censorship, now boldly displays Uncensored, representing a symbol of restriction into one of resistance and defiance.
The Cook Conthic font, with its thick and heavy structure, represents strength, urgency, and defiance- mirroring the campaign’s fight against suppression.
Hashtag
A universal symbol of digital activism, it harnesses the power of social media to amplify suppressed voices.
The Indivisible font symbolizes unity, while bold italics add urgency & movement, reinforcing the fight for press freedom.
Posters & Billboards
The posters use interactive elements like QR codes and Morse code to symbolize hidden messages & urging viewers to decode the truth.
Social Media
Article
Collateral
